That’s the claim of findmypast.co.uk, one of a number of websites designed to help those interested in the subject of genealogy with the task of investigating their family tree. They seem to think it is perfectly acceptable to send out a marketing email – very specifically, advertising new, lower subscription rates – and claim that it isn’t a marketing email, it’s a “service update”, an email that it is necessary to send out to their membership (and from which said members can’t unsubscribe).

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