While talking about the junk email I’d received from Virgin Media, I mentioned my previous junk emails from Sage and from FindMyPast. These are instances where I’d decided to report the emails to the Information Commissioner’s Office – and while writing about Virgin Media, it occurred to me that I should probably write about the responses I had from the ICO. So, in the order in which they happened:
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When is a spam not a spam? When it’s a service update
That’s the claim of findmypast.co.uk, one of a number of websites designed to help those interested in the subject of genealogy with the task of investigating their family tree. They seem to think it is perfectly acceptable to send out a marketing email – very specifically, advertising new, lower subscription rates – and claim that it isn’t a marketing email, it’s a “service update”, an email that it is necessary to send out to their membership (and from which said members can’t unsubscribe).
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