Very: Sitting in the grey area between spam and legitimate email

Back in January, I wrote about an issue I had with Very, a Shop Direct Ltd trading arm. Specifically, they had started sending me marketing emails to an address I supplied when I made a purchase from LX Direct (which no longer exists, and also belonged to Shop Direct Ltd) – my policy when purchasing online is to use unique addresses (so I can monitor when companies abuse those addresses) and to opt not to receive marketing emails either from the companies concerned or any third parties. That clearly means…

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