Jul 252011
 

Back in January, I wrote about an issue I had with Very, a Shop Direct Ltd trading arm. Specifically, they had started sending me marketing emails to an address I supplied when I made a purchase from LX Direct (which no longer exists, and also belonged to Shop Direct Ltd) – my policy when purchasing online is to use unique addresses (so I can monitor when companies abuse those addresses) and to opt not to receive marketing emails either from the companies concerned or any third parties. That clearly means those emails from Very were indefensible. They were spam – it’s as simple as that.

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Jan 132011
 

When do spam and credit checks go hand in hand? Easy: When the spam is from an otherwise legitimate mail order company, and their unsubscribe link takes you through an account sign up process before you can actually unsubscribe – an account sign up process which includes a credit check because, after all, by signing up you are applying for a credit account with them.

The company concerned is Very, a catalogue company which is a Shop Direct Ltd brand along with Littlewoods and a few others. Recently, I started receiving marketing emails from Very which, as far as I am concerned, are unsolicited, making them unequivocally spam. Being a fairly well known, legitimate company, though, I decided to give them the benefit of the doubt and tried unsubscribing by following the link in their emails. However, I discovered that in order to do so it is necessary to apply for an account with them, for which a credit check is required.

A more detailed outline of events, including a brief history that shows how they got my email address, follows.

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