When do spam and credit checks go hand in hand? Easy: When the spam is from an otherwise legitimate mail order company, and their unsubscribe link takes you through an account sign up process before you can actually unsubscribe – an account sign up process which includes a credit check because, after all, by signing up you are applying for a credit account with them.
The company concerned is Very, a catalogue company which is a Shop Direct Ltd brand along with Littlewoods and a few others. Recently, I started receiving marketing emails from Very which, as far as I am concerned, are unsolicited, making them unequivocally spam. Being a fairly well known, legitimate company, though, I decided to give them the benefit of the doubt and tried unsubscribing by following the link in their emails. However, I discovered that in order to do so it is necessary to apply for an account with them, for which a credit check is required.
A more detailed outline of events, including a brief history that shows how they got my email address, follows.